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The first Blu-ray Disc player was perceived as expensive and buggy, and there were few titles available. These recordings can be played back on many Blu-ray Disc players without re-encoding but are not compatible with HD DVD players.By January 2007, Blu-ray Discs had outsold HD DVDs, and during the first three-quarters of 2007, BD outsold HD DVD by about two to one.
In spite of this decision, however, the DVD Forum's Steering Committee announced in April that it was pursuing its own blue-laser high-definition video solution.On October 4, 2004, the name "Blu-ray Disc Founders" was officially changed to the Blu-ray Disc Association (BDA), and 20th Century Fox joined the BDA's Board of Directors.In January 2005, TDK announced that they had now developed an ultra-hard yet very thin polymer coating ("Durabis") for Blu-ray discs; this was a significant technical advance because a far tougher protection was desired in the consumer market to protect bare discs against scratching and damage compared to DVD, while technically Blu-ray Disc required a much thinner layer for the denser and higher frequency blue laser.and Blu-ray Disc Founders was founded by the nine initial members.
The first consumer device arrived in stores on April 10, 2003: the Sony BDZ-S77, a ,800 (US) BD-RE recorder that was made available only in Japan.At CES 2007, Warner proposed Total Hi Def—a hybrid disc containing Blu-ray on one side and HD DVD on the other, but it was never released.